University of Antwerp

University of Antwerp streamlines communication processes with CRM

sector

Universiteit

region

Antwerp

services

Diagnostics, analysis, development upgrade & improvements

technology

Microsoft Dynamics CRM 2016

Need for a new and more efficient CRM environment

To support the internal and external communication processes, the communication department of the University of Antwerp has been using Microsoft Dynamics CRM for some time. Due to years of use, anomalies had crept into the CRM-application. There was clearly a need to upgrade to the latest version and intelligently restructure the data model.

Efficient management of contact details and reliable marketing lists

Net IT took care of the upgrade to a recent Microsoft Dynamics CRM version and a more efficient build-up of the CRM package. With the new CRM environment, the university can efficiently manage its extensive contact database of more than 65,000 contacts. Changes to the source files are now automatically adjusted in Microsoft Dynamics CRM, and manual adjustments are a thing of the past. The communications department can now also quickly create dynamic and reliable marketing lists, without having to rely on the IT department.

The next phase in the CRM project will be the decentralized access to the CRM package. The intention is that the nine faculties will also use CRM autonomously and use it for their external communication.

Valérie Gillis Coordinator external communication

“I would certainly recommend Net IT to other companies considering adapting or starting up a CRM system.”

Contact management with CRM

Thanks to Microsoft Dynamics CRM, the communication department of the University of Antwerp can efficiently manage its address files and draw up reliable marketing lists.

Are you also looking for a solution to efficiently manage a large number of contacts?
Do you also want to quickly create dynamic and reliable marketing lists, without always having to call on the IT department?
Do you want your employees to not lose time by having to enter data manually within the address files?

Download the customer case and discover how they do this at the University of Antwerp

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